Campaigns - SSM campaigns consist of personalized direct mail, delivered to targeted audiences. Mail recipeints get a personalized landing page to redeem or choose from your promotional offers (i.e. JoeSmith.yoursite.com). You get an online tracking system which produces real-time sales leads and campaign effectiveness statistics.
Mass distribution - vs - Second Stage Campaigns |
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Mass Dist. |
SSM Campaign |
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| Large Capital Expense |  |
n/a
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| One-size-fits-all |  |
n/a |
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| Targeted markets | n/a |
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| Online sales leads | n/a |
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| Online campaign stats | n/a |
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| Automated eCommerce Sales | n/a |
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| Personalized Message | n/a |
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| Personalized Images | n/a |
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| Lead contact scheduling | n/a |
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| Refinement data | n/a |
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| Scheduling & Address Integration: (**PURL campaigns only) | |||
| Google Calendar™ | n/a |
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| Google gMail™ | n/a |
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| Yahoo Calendar™ | n/a |
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| Yahoo Mail™ | n/a |
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| Apple iCal™ | n/a |
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| Apple Address Book™ | n/a |
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| CalDav servers | n/a |
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| CSV data export | n/a |
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Our sales campaigns make the most of your advertising dollars: |
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| - It takes less capital expense to produce a campaign | ||||
| - lower quantities to print / distribute for a professional look and presence | ||||
| - helps avoid wasteful distribution to inappropriate recipients | ||||
| - very low minimum achieves good per/piece pricing | ||||
- Audition multiple promotional ideas. Do more of what works and less of what doesn't. |
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| - fast production time | ||||
| - mail various promotions to interest groups or individuals in limited numbers | ||||
| - measure the return of each experiment through our campaign statistics | ||||
| - refine your methods/offerings and try again for an even higher return | ||||
- Campaigns are flexible. |
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| - choose from PURLs, custom phone numbers or email as your return vehicle. We can also build custom, data-bridge 'plug-ins' for your existing sales system. |
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| - change targeting to avoid wasteful distribution to inappropriate recipients | ||||
- SSM campaigns can impart your 'customer-first' philosophy at a glance. |
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- You can export statistics on each campaign for use in ROI or metric reports. ( *Additionally, a common .csv import/exportq file format is supported for widespread application) |
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